Adi Tatarko


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Adi Tatarko is CEO of Houzz, a home design site she and her husband, Alon Cohen started in 2009

Background
Adi Tatarko is the self-made Israeli-American woman. She was born in Israel and relocated to California, the United States of America in the late 1990’s. She grew up in Israel in a family of ambitious working women. Her mother sold real estate; her grandmother had been a prominent fashion designer.She married Alon Cohen(Co-Founder of HOUZZ)in 1998


Education:
Tatarko graduated in 1996 from the Hebrew University of Jerusalem with an international studies degree and she has hazy plans to travel



HOUZZ
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The idea for Houzz emerged from the couple's three-year struggle to get their own home renovation organized properly. They were amazed, and then fiercely motivated, by the fact that even after a 15-year stampede of consumer Internet startups nobody online had solved such a big, common need. So they decided start an application for this purpose.It's a site where users can see realistic ideas for their own homes." Houzz became an explorer's haven, letting jittery homeowners browse as long as they choose, gradually sharpening their tastes and budgets until they could say with confidence: "Here's what we want."


MVP
Initially Tatarko developed Houzz as a site where users can see realistic ideas for their own homes.So she along with her associate set up an application in which users can post in and surf for ideas for their new home.

Customer Problem
The main customer problems addressed was lack of online medium to solve the major issues to find some ideas to renovate a home.

Customer Segmentation
Houzz first client was Tatarko herself
Leap to faith
It is the first time home decore ideas were given out online.

Value Proposition
The application is providing people building or renovating their house the ideas to work with and also the products.


Customer Discovery
Houzz first client was Tatarko herself, trying to get ideas for remodeling their four-bedroom ranch house in Palo Alto, California.



MVP 2
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In late September Houzz displayed a test of its big-league revenue play: a marketplace in which consumers can click to buy whatever bathtubs, sofas or other delights they see on the site. The incumbents spend a lot on marketing to woo customers. Instead of stocking inventory, Houzz routes orders to the appropriate manufacturers or retailers while collecting a 15% commission. Houzz's customer-service team will patrol vendors' ability to make good on customers' orders.
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Customer Problem
Customers find very few places to buy the products to decorate their home, it will easier for customers to buy the products from where they get the ideas.

Customer Segmentation
The main customers focused where those who are building new houses or renovating the old ones.

Leap to faith
It is the first time home decor ideas were given out online and products can be purchased.

Value Proposition
The application is providing people building or renovating their house the ideas to work with and also the products.


Customer Discovery
All those people who are buying the products were required give a feed back