Background

Education:

Conrad Business, Entrepreneurship and Technology Centre - BETS (Bridging Entrepreneurs to Students)
Training in:
  • The Entrepreneurial Mindset
  • Innovation Processes
  • Networking Processes
  • Sales and Marketing
  • Introductory technical sessions such as HTML & CSS, or Javascript
  • User experience and design thinking
  • Goal setting and dashboards for professional development


Udacity - The interns at iBoost did the Udacity course on “How to Build a Startup” by Steve Blank. It introduced important startup methodologies and it exposed some myths to stay away from.
How to Build a Startup
  • Business Models
  • Customer Development
  • Value Proposition

MVP - Concepts PowerPoint

Customer Problem

Needed to understand the concepts and terms related to startups

Customer Segmentation

The iboost team was the customer segmentation

Leap to Faith

(insert content here)

Value Proposition

Gain and be able to share information on current startup methodology

Customer Discovery

The iboost team presented these powerpoints to JP and Brian, whereupon they introduced them to the

MVP - The Challenge

Presentation on having a business idea and incubating

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Customer Problem

Entrepreneurs lack direction at the very start of a venture about how to develop their first MVP and where to get help

Customer Segmentation

The BETS students

Leap to Faith

The iBoost team knew that startups search for outside resources at a very early stage and look for key indicators but this process can’t always be mapped out, so they tasked the new BETS team with creating a new hypothetical startup and tried to simulate the mind of a young entrepreneur and see how they look for help


Value Proposition

Helping new entrepreneurs gain access to the resources and information most suitable to them

Customer Discovery

BETS team tasked with creating a hypothetical startup and choosing what incubator would suit their needs the best

MVP - Breaking Down MVPs of Giants

A research project that allows interns to look into a Startup giant, and break the typical myths of success.


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Customer Problem

Individuals don’t know the process of the startup journey.

Customer Segmentation

iBoost Interns, aspiring entrepreneurs, new founders and current founders

Leap to Faith

(insert content here)

Value Proposition

To gain inspiration and insight

Customer Discovery

No customer discovery was done


MVP - Prezi


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Customer Problem

The “DNA” of stories needed to be mapped out so it could be presented to startup founders

Customer Segmentation

Startup founders were the customer segmentation

Leap to Faith

Sharing a founder’s story on a public presentation platform was a new step for the iboost team

Value Proposition

The value proposition was being able to share a story in depthly

Customer Discovery

This was shown to peers and some startup founders, which gave the iboost team insight on what they needed and which of those need had limitations on this platform.

MVP - Weebly Website V1


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Customer Problem

The need for inspiration and insight by startup founders

Customer Segmentation

The target audience were the founders of startups

Leap to Faith

Moving the information from a presentation to a website made it possible to add elements are connect different sections better for the user

Value Proposition

Provide inspiration and insight to startup founders

Customer Discovery

The iboost team spoke with founders currently at iboost and also went around to talk to founders in the different startup zones at ryerson. They were able to better understand the problems that the founders faced and what they liked/disliked.


MVP - Weebly Website V2

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Customer Problem

Aspiring founders sometimes need a push of motivation to pursue entrepreneurship

Customer Segmentation

The customer segmentation was aspiring founders

Leap to Faith

The fake multimedia added (to confirm that people would want to watch clips) was a jump from just text and visuals to creating a more diverse experience with video.

Value Proposition

Provide inspiration and insight to aspiring founders through different types of media

Customer Discovery

This was shown to potential aspiring founders and the iboost team was able to test the use of multimedia and how effective it might be.

MVP - Wiki

July 8, 2017

A wikipedia platform to allow aspiring founders to create stories on giants, edit existing ones and share their knowledge.


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Customer Problem

Entrepreneurs find it difficult to find specific early stage development information for the stories of successful entrepreneurs

Customer Segmentation

New and aspiring entrepreneurs who are still confused about the process of researching successful entrepreneurs and are looking to gain more insight.

Leap to Faith

The customer discovery showed that the customer saw the value in the content of the wiki, and based on that the team believed that they would be willing to also create and share content of their own.

Value Proposition

Providing a collaborative platform where aspiring entrepreneurs can gain insight and inspiration by contributing to stories of giants in a structured format related to the important methodologies of startups.

Customer Discovery

Emailed the wiki to the new group joining iBoost and went out to interview students around Ryerson and Toronto campus to test different presentations of content and format.

MVP - Online Course V1

July 17, 2017

A presentation on most of the above things, summarized in under a 100 slides.

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Customer Problem

People were having trouble understanding the main concepts of startups and how to conduct research on successful giants.

Customer Segmentation

Aspiring entrepreneurs who were confused about the technicalities/ definitions of certain startup concepts.

Value Proposition

Providing a guide to help define entrepreneurship concepts. Giving examples of how successful startups utilized the methodologies in their early stages that eventually led to their growth.

Customer Discovery

From the feedback we got from interviewing aspiring entrepreneurs on campus, many of them had trouble understanding startup concepts.


MVP - Online Course V2

July 19, 2017
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Customer Problem

The stories that were being created were missing the essence of the entrepreneurial spirit and drive

Customer Segmentation

People who were taking the online course and the people who were creating stories of the wiki founders story were the customer segmentation

Leap to Faith

Adding the leap to faith into the course was something that people seemed to need but had not noticed specifically before

Value Proposition

Provide those taking the course (target, aspiring entrepreneurs) with additional areas of research that lead to inspiration and insight

Customer Discovery