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Jack Ma, is a Chinese business magnate who is the founder and executive chairman of Alibaba Group.
He has become a global icon in business and entrepreneurship, one of the world's most influential businessmen.



Background


Education

Jack Ma attended Hangzhou Normal University and graduated in 1988 with a B.A. in English. While at school, Ma was head of the student council.
After graduation, he became a lecturer of English and International Trade at Hangzhou Dianzi University. He later enrolled at Beijing-based Cheung Kong Graduate School of Business.


Strength
Jack Ma possesses leadership qualities, skills and style. He tries to see through customer's eyes. He is not 'Tech guy', his eyes helps his business to provide best service. He unites people under a common goal rather than uniting them under his own supervision. He focuses on a mission not money and he never give up if he fails one thing repeatedly.



MVP - Hope Translation Agency (1992)

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When he was 28 years old, he started a translation agency. It was the biggest translation agency in Hangzhou.

Customer Problem
In the early of 1990’s, China allowed foreign capital to invest in their market. Jack Ma realized that people who could translate Chinese to English required in the business market. He thought this was going to be a good opportunity, So he started “Hope Translation Agency”.

Customer Segmentation
Target customer was foreign and local companies who wanted to trade goods .

Value Proposition
In the early of 1990’s, not many people were good with both Chinese and English. Hope Translation Agency provided translation services.

Customer Discovery
When China government decided to open their market to the outside world, Jack Ma, as a English teacher, knew that translators were required in the market.



MVP - China Yellow Pages(1995)

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China yellow pages was the first internet company, Ma began building websites for Chinese enterprises. His company had made 5,000,000 Chinese Yuan which was equivalent to USD 800,000.

Customer Problem
When Ma visited U.S in 1995, his friend introduced internet. He searched the word ‘beer’, he was able to see all beers - American beer, German beer- but there was no Chinese beer. He searched ‘China’ and all search engines said no China, no data.

Customer Segmentation
Ma emphasized to Chinese company who didn’t have their own website why the internet important for their business.

Value Proposition
China Yellow pages made possible that many small and medium Chinese enterprises could do business with the rest of the world.


Customer Discovery
Not only he had received email from some people wishing to know about him and his company, but also people around the world requesting that they partner up.



MVP - Alibaba.com(1999)

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Alibaba is Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals. 80% of China's online shopping market is dominated by Alibaba.


Customer Problem
When China joined WTO(World Trade Organization), Jack Ma thought that many countries would require China’s products. Companies who wanted to contact and trade with China’s local companies need to visit China.

Customer Segmentation
Target customer was foreign and local companies who wanted to trade goods each other.

Value Proposition
Alibaba.com provides online business-to-business trading platform for small businesses. It allows buyers to buy small quantities of goods at wholesale prices.

Customer Discovery
Jack Ma didn’t do much customer discovery. He believed that companies will use his platform if he simplify the trading process through the internet.