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Background:

Mr. Mark S. Gainey is the Co-Founder of Strava, Inc. and has been its Chairman of the Board since May 30, 2017. Mr. Gainey served as the Chief Executive Officer of Strava, Inc. until May 30, 2017. Mr. Gainey co-founded Kana Communications Inc. (Kana Inc.), in January 1996 and served as its Chief Executive Officer and President from January 1996 to June 1999. Mr. Gainey has been building successful companies for nearly 20 years. Prior to Kana, Mr. Gainey served as an Associate with TA Associates Management, L.P. (TA Associates, Inc.) from April 1991 to September 1995, where he focused primarily on technology and business services investments. He served as President and Chairman of SWK Holdings Corporation. He served as the Chairman of Kana Communications Inc. from July 1996 to July 2000. He has been a Director of Clari Inc. since April 2014. He serves as a Director of TA Associates, Inc. He served as a Director of GlobalSight Corporation, AlterG, Inc. and BoardVantage Inc. He served as a Director of Kana Communications Inc., from January 1996 to June 1999 and SWK Holdings Corporation since January 1996

Education:

Harvard University 1986-1990
AB Fine Arts

Strava Corporation:

Customer Problem:
Mark Gainey is a runner from Portola Valley, CA. He was looking for a platform that will enable athletes to track and analyze performance, plan routes , participate in motivating challenges

Customer Segmentation:

Athletes that would like to enhance their skills or normal people that would simply like to track their activities in order to monitor their goal.

Value Proposition:

As of Nov. 2009 Strava was geared towards cyclists. The platform would give you detailed analysis of all your rides, climbs, and favorite segments based on your GPS data. See how you improve over time. Strava delivers a premium member experience: no ads, unlimited storage of rides, responsive customer support, and an inspiring team of riders
Strava showed from early on that they had some new ideas. They introduced a neat feature called the KOM, or “King of the Mountain”. Named after the prize given to the best mountain climber in professional events such as the Tour de France, KOMs were originally awarded to riders who’d made the fastest ascent of pre-defined climbs.
Strava has differentiated itself by turning what was previously a solo experience into a shared one. The gentle pseudo-competition of competing for KOMs is addictive, fun, and much easier and cheaper than entering and travelling to races. The use of simple social network features like friend lists, chat, and “Kudos” (a simple thumbs up to convey one’s admiration of another rider’s achievements) have built a thriving community.

In time Strava has become a social media platform for athletes. Beside tracking your activities you also have the option to share your location in real time as well as attaching photos and captions to different activities.
One area where Strava falls short is the ability to plan future training within the product. As people are more invested in developing sound training plans, this is an area where Strava could continue to grow and increase engagement with the product